- By Amy Levin-Epstein
- Recently I spoke to industry experts about how to maintain your Facebook page and LinkedIn profile so as to enhance, and not derail, your career. But can you tweet your way to a new job? The answer is yes — if you use your 140 characters wisely. I’ve asked eight career experts for their best Twitter job search tips, as well as for specific sample tweets. You can tweak the eight basic templates below for your industry and desired position.
Note that some of these templates may be tweeted en masse to your (hopefully industry-targeted) network. But others should be sent directly to the corporate Twitter handle of your dream company, or to individuals there, suggests Tony Morrison, vice president of business development at Cachinko. “This builds an open channel of communication,” Morrison says. One last suggestion: only post on Twitter what you would say face-to-face to your current boss, if you have a job.
Ask a question to start a conversation
The goal with Twitter shouldn’t be to get a job offer, but to start a conversation that will lead to a job interview. Politely asking for feedback or a short coffee meeting can get that ball rolling, says Heather R. Huhman, founder of Come Recommended. Here’s her sample tweet that should trigger responses:
@Looking for a job in X field, and would greatly appreciate feedback on my online portfolio! Check it out here: [link]
Be super specific
What value could you bring to a particular company? This should be front and center in an interview — and in a tweet, says Caroline Ceniza-Levine, partner at Six Figure Start. Here is Ceniza-Levine’s sample tweet for a marketing position:
@employerX I’ve run social media campaigns that increase Likes by 25% and followers by 10%. I can do the same for you [insert shortened LinkedIn profile hyperlink here]
Key words and appropriate hash tags allow Twitter’s unique features to draw attention to your tweet, says Luis Perez, career advisor with Winter, Wyman. Here is Perez’s sample tweet for an engineering position:
Accomplished mobile app engineer; knows #OOP, 4 and 5 star rated portfolio and high engagement rate. Just published this award winning app [insert hyperlink.]
Show your stuff
Be sure to link to samples of your work, says Ellen Lubin-Sherman, author The Essentials of Fabulous: Because Whatever Doesn’t Work Here Anymore. Her example:
@employerX Searching for a new X? I believe in “show, don’t tell.” My online portfolio is proof positive I will deliver. [insert hyperlink]”
Tips 5 – 8 and complete CBS News article
Amy Levin-Epstein is a freelance writer who has been published in dozens of magazines (including Glamour, Self and Redbook), websites (including AOLHealth.com, Babble.com and Details.com) and newspapers (including The New York Post and the Boston Globe). To read more of her writing, visit AmyLevinEpstein.com. Follow her on Twitter at @MWOnTheJob.
Wanna know a secret?
Your networking sucks.
No worries, though. Mine used to suck, too, until I discovered the secret: stop networking altogether.
See, a few years ago I was a young professional, fresh out of college and ready to conquer the world. “It’s all about the people you know,” everyone told me. And so I went out to meet some people — I went out to “network.”
No matter how hard I tried, though, and no matter how many people I talked to, it never really got me anywhere.
I couldn’t understand what I was doing wrong. I couldn’t understand why people weren’t offering me jobs or leads or becoming my new BFFs. Instead I was lucky if they even remembered my name.
Fast forward two years to the fall of 2011.
I stared at my computer screen in disbelief.
“I’d like to fly to Boise and meet you in person. I’m really interested in what you’re doing,” read the message in front of me.
“Me?” my voice echoed around the empty room.
I looked around to see if there was any other Therese Schwenkler he could have been speaking of. Nope, it was just me.
Soren Gordhamer, the founder of the Wisdom 2.0 Conference? The guy who knows all these awesome people at Google and Facebook and whose sold-out conference features Eckhart Tolle (one of Oprah’s favorite peeps)? Soren Gordhamer wants to come talk to me? In my hometown of Boise, Idaho?
This was only the first of many unexpected and wonderful relationships that I’ve built in the past half year, one of many that have helped shape me into the person I am today.
So what am I doing differently now? How did I go from being a complete networking loser to forming relationships with some of the most genuine, most interesting, most well-connected people around?
It’s simple, really: I dropped the whole notion of “networking” and did something completely different instead — a little something I like to call “non-networking.”
Here’s how it’s done (or rather, here’s how it’s not done).
How to non-network in two simple steps:
1. Develop your own brand of awesomesauce
Awesomesauce is simply that thing that makes you interesting. It’s that thing that makes you, well, you.
Joel Runyon has it. So does Amber Rae. And Charlie Hoehn. You know what those people stand for when you see their names, right? That’s their awesomesauce.
Have you found your awesomesauce? If you haven’t yet, get on it. Otherwise you’ll forever be out of the game.
When I started growing my website, The Unlost, I unwittingly discovered my own brand of awesomesauce. All of the sudden people started coming to me. Bloggers and authors and brand strategists and entrepreneurs — suddenly they wanted to know who I was and what I was doing.
The concept’s simple, really: When you’re doing something interesting and unique, something that’s truly you, when you’re infused with energy and passion and life, people become intrigued. People want to get to know you.
And that’s the goal of networking, right? Developing your own brand is simply coming at it from a different angle.
Everybody — yes, everybody — should take the time to discover and build their own brand of awesomesauce.
2. Stop caring about results and start caring about relationships
by Hannah Morgan
OK, I got you with the headline, but first, can we talk about your job search approach…reactive or proactive?
Proactive Job Search
Defined by me (and others as well) as one in which you are seeking information from target company contacts about opportunities that may not yet be public. A proactive job search is one in which you have control over. Miriam Salpeter of Keppie Careers writes for On Careers and her post The Best Way to Take Control of Your Job Search has more detail (plus she references some of my tips!)
Reactive Job Search
This is the type of search where all you do is apply for jobs that are announced on job boards. You spend most of your time just applying to jobs and are most likely one of hundreds or thousands applying. Obviously, this type of search requires less effort and also nets poorer results.
Define Your Target Audience
Just ask yourself, “Who are the employers that would hire this type of position?”. If you don’t know that answer to that question, ask people you know if they have the answer. You can also visit your public library or check out some of the resources in Going Directly to the Source.
Now, On to the fun stuff!
If you haven’t heard about Google Plus (Google+) yet, you will probably want to check it out. Whether you are an active or a passive job seeker, this tool has some great features and Search Engine power (it is a Google product!). You can read more about the features and benefits of Google Plus on Google+ Opens Up…Should You Jump On for Job Search?
Finding Targets on Google +
After you have created your branded Google Plus profile and shared at least one interesting/on brand post/update on Google+, you are ready to create circles and start adding people to your circles.
I suggest creating circles by target company to make it easy and clear to follow what they are saying and doing. If it is easier for you to create a circle called “Target Companies” that’s fine too.
Hannah Morgan, Job Search , Career and Social Media Strategist
Founder of Career Sherpa.net
What you will find on my site:
I dish out all kinds of advice on job search, careers, social networking, personal branding, you name it. Everything that has anything to do with providing you with necessary information to start your job search off on the right foot, keep it moving forward and maintain the search momentum once you’ve landed your next great gig!
Nicholas Lore, author of The Pathfinder, shares six tips from his new book.
For one thing, he actually coined the term “career coaching” back in the early 1980s.
Before then, coaches were for athletes. In the years since, he and the career coaches at his company, Rockport Institute have helped more than 15,000 people find the right career path for them.
In 1998, the first edition of his book The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success, put his new methodology into print and became a bestseller, recommended by Presidents and Ivy League schools. This week, the long-awaited updated and revised edition came out, with new chapters and updates.
I had the chance to talk with Nick Lore about the new book and his advice on choosing and changing careers, which is a special passion of mine as well.
He’s a delightful example of what is possible when you consciously create the career change you want.
He made a major career change himself thirty years ago, when he was running an alternative energy company but realized it wasn’t actually satisfying for him. Seeking out traditional career planning resources to find a new direction, he found the methods were too limiting.
Wanting a more holistic and personal look at what he wanted to be doing—and with the support of a remarkable friend and mentor, future-thinker Buckminster Fuller—Lore created a new methodology for people to see the elements and pieces of what it makes to make “a spectacular career choice.”
I asked him what advice he had for people making career changes mid-life or later.
He answered, “What I tell them is that you can do it. Even though there will be voices discouraging you—some of which might be your own—voices telling you to stick with that job you hate because it pays well or whatever… you can do it. Thousands of people have changed their careers entirely, and you can do it, too.”
Career changing at any stage of life can have a happy ending. Success stories for the Rockport Institute include an attorney who now runs a music school, and an economist who became a consumer product designer.
Nick was emphatic about the need for knowing what you’re looking for if you want to succeed.
“The trick is that you have to be absolutely sure of your new career direction, because equilibrium and homeostasis is powerful. If you’re at all vague about what you want, your mind will talk you out of it.”
He shared some great tips from the new book for people over 50 who want to find a job they love:
Design your career before you start job hunting, so you know exactly what you’re seeking.
“Put on your Sherlock Holmes hat and look for clues about the best fit for you and the workplace,” he told me. Look for what you do happily, naturally, perhaps even brilliantly, and notice your innate talents and a lifetime of experiences.
Many job seekers mistakenly believe because their old resume worked years ago, it’s going to work again in today’s job market.
Unfortunately, nothing could be further from the truth. Due to the shear volume of resumes employers receive, many recruiters and hiring managers have opted to automate their hiring process. Rather than read each resume, the vast majority of companies require that job seekers upload their resumes into a database which often contain hundreds perhaps thousands of resumes from other candidates. Hiring managers then use industry related keywords to filter and identify those candidates they feel are likely to be most qualified for the position. The more keywords they find in your resume the more likely it is your resume will be printed and actually reach the hands of the hiring manager.
You can drastically improve your response rate by creating targeted resumes that are focused on the needs of the employer.
One of the most common mistakes job seekers make is that they want their resume to be general enough to be used for a variety of unrelated jobs. When you focus on your past rather than the needs of the employer your resume is likely to simply disappear into their vast black hole of a database.
In addition to targeting your resume it is imperative that you quantify your professional accomplishments whenever possible using numbers, dollar amounts, and percentages. This information allows you to differentiate yourself from your competition and gives the hiring manager an idea of both the level of responsibility that you’ve held, as well as your success in your previous positions. The goal of your resume is to “Wow!” the employer and convince them that they will miss out on the best candidate if they don’t pick-up the phone and give you a call.
Many polls show that only one or two typos can be enough to disqualify a candidate from consideration. In fact, I’ve had the experience of working with one job seeker who had actually been offered a job and the resume was supposedly just a formality. After reading the job seeker’s attempt at a self-written resume which highlighted his poor organizational and written communication skills, the employer actually rescinded the job offer.
By ROBIN KAMINSKI Hour Staff Writer
For those who have been fired after the age of 50, the fear of not being able to find a new job can quickly set in, especially during a down economy.
Coupled with forms of age-related bias in the workplace, the future for out of work, older executives can seem downright bleak.
There is hope, however, and it comes in the form of a new book penned by Tucker Mays of Westport and Bob Sloane of Greenwich titled “Fired at 50: How to Overcome the Greatest Job Search Challenge.”
With real-life examples of advice given to former executives navigating the job search, Mays and Sloane unveil tips on how the unemployed can land new jobs in a relatively short amount of time.
“Imagine a 52-year-old executive that is doing nicely, has a couple kids and a good sized mortgage,” Mays said. “Then, all of a sudden, there’s a reorganization at the company, or maybe it’s through no fault of their own and they’re let go. It can become depressing, especially when no one is calling them (for jobs). They feel lost.”
That feeling of hopelessness can be quelled through step by step guidance, according to Mays, who said he and Sloane, co-founders of Darien-based OptiMarket, LLC, have instructed those over 50 to market their age as an asset to a new company and to stand out from the rest of the pack.
“There isn’t any fluff in the book, just lots of detail and solid ideas,” Mays said. “Bob and . . .
Read the rest of the article