Jacquelyn Smith, Forbes Staff
What’s one way for hiring managers to learn who you are outside the confines of the résumé, cover letter and interview? Scanning your social media profiles.
It turns out 37% of employers screen potential job candidates on social networks, according to a new CareerBuilder survey. That means about two in five companies browse your social media profiles to evaluate your character and personality — and some even base their hiring decision on what they find.
“Social media is a primary vehicle of communication today, and because much of that communication is public, it’s no surprise some recruiters and hiring managers are tuning in,” says Rosemary Haefner, vice president of human resources at CareerBuilder. “It will be interesting to see over the years how many employers adopt formal policies around social media.”
The nationwide survey, which was conducted by Harris Interactive on behalf of jobs siteCareerBuilder.com
from February 9 to March 2, 20l2, included more than 2,000 hiring managers and human resource professionals.
Brad Schepp, co-author of How To Find A Job On LinkedIn, Facebook, Twitter and Google+
says he was surprised to learn that just 37% of employers are researching candidates on social networking sites. “I would think that number is actually much higher,” he says. “If you were a recruiter, or a hiring manager for a company, wouldn’t you check out a potential hire through LinkedIn? Or, if you were hiring a recent grad, it would almost surely occur to you to visit their Facebook profile.”
Of the employers who do not research candidates on social media, 15% said it’s because their company prohibits the practice, and 11% report they do not currently use social media to screen, but plan to start.
The survey also found that employers are primarily using Facebook (65%) and LinkedIn (63%) to research candidates. Just 16% use Twitter.