Wednesday, September 19, 2012

6 Ways to Ensure The Cover Letter You Write Is Read

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Writing a great cover letter that is specific to each job search application is a must in today’s career marketplace. Using a one-size-fits-all, general cover letter for all your applications and communications is not an effective means to uniquely presenting yourself in a job search. The following six cover letter tips will help you write a concise, impactful cover letter that will improve your chances of getting noticed and receiving that call for the coveted interview:
  • Ensure your cover letter is short—no more than a computer screen shot or a couple of scrolls on a smart phone. That’s it! Hiring managers and associates do not read much more than that length. If it is longer, you run the risk of your letter getting skipped over.
  • Address your cover letter to a person—an actual person! Do not send it “To Whom It May Concern” or “Hiring Manager.”  Do the homework and research who you should be addressing your cover letter to for your submission.
  • Specify how you found the person to email them. Most people have an instinctive response like, “How did they get my name?” when receiving an unsolicited, yet personalized inquiry. Indicate early on in the cover letter email how came to discover them to put the receiving party at immediate ease to continue reading. Whether it was research on LinkedIn or your former co-worker that led you to reach out to this person, informing the recipient of how your email landed in their inbox makes the person feel better.
  • Be explicit as to what job you are looking for, if it is an exploratory request, or submitting to, if there is a job posting.  Do not leave it up to the hiring manager to decide which job you are applying to or where you may fit within their organization. If you do, your cover letter may get filed under the “T” file (Trash).

  • Tips 4,5 and complete article

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