Never apply for a job without making sure your online presence is as ready to interview as you are. Employers will look at the online version of you before they invite the in-person version to an interview, so make sure what they see helps solidify their impression of you as a candidate. Here are five things you must do before applying for a job:
1. Update Your LinkedIn ProfileIf you haven’t revised your LinkedIn profile since your last job, it’s time to make some updates. Rewrite your summary to include your current career objective, and ask colleagues to endorse you and provide recommendations that reflect your job search. Make sure your online resume includes all your newest accomplishments. If you don’t have a professional picture to add to your profile, it’s time to have one taken.
2. Update Your Social Media ProfilesIt’s easy to forget to keep your social media profiles updated, especially when you have multiple accounts. Log on to each of your social media services and make sure your profile photo is current and flattering and your profile blurb is accurate. See if you can make your profiles subtly reflect your professional skills without reading like a job application; “I see your copy errors” is a good line for a Facebook profile, while “I have six years of copy editing experience and am looking for work” is too much.
While you’re at it, untag those unflattering or unwanted pics, and delete any posts or tweets that don’t reflect well on you or your candidacy.
3. Google YourselfYou know your potential employer is going to Google you, so go ahead and Google yourself first.
Ideally, your top results are reflections of your work and personality: they should include any articles or print media about your work at previous organizations as well as links to your LinkedIn, Facebook, and other accounts. If you have a professional blog, it should be within the first five links as well and clearly identifiable as your work.
If your Google search turns up negative results, consider a service like Reputation Changer. This service removes negative references and past mistakes on the Internet, leaving your online presence more reflective of your current skills and abilities.
Things 4,5, and the complete Careerealism.com Article