1. If you get professional help, use a coach who has experience in your field
Every profession has its own customs. For instance, Wall Street résumés should be tailored to readers with short attention spans.
2. Do not let a coach write the résumé for you.Take a coach's advice, but write it yourself. "An HR person or a recruiter will immediately pick it up if a résumé has been written for a person," says Borland. "They can tell the words on the page are not words the candidate would use."
3. Treat your résumé as a marketing document.This is the toughest challenge of résumé-writing: figuring out what's special about yourself. What's your personal brand?
Ways 4-7 and the complete Forbes article