A newly coined term that has become ubiquitous over the past decade in the Job Search sphere is Value Proposition. You’ll read and hear about it in association with networking, writing a resume and conducting an interview.
The first step in defining your Value Proposition is also where many go wrong; they fail to understand that value, just like beauty, is in the eyes of the beholder. To find your true value you must first know what people need and want from you more so than concentrating on what you have to offer.
IN A RESUME: In many new style resumes you will find various sections titled Value Proposition. Some include a text box listing highly desired skills and keywords under the section heading of Value Proposition. Some resumes include a section where they expound on valuable character traits an employer desires and title this section Value Proposition. Some resumes will list relevant achievements and accomplishments and this area is called Value Proposition. All three approaches can be successful in a resume as long as you know what the employer values most and where and how to visually place it in the resume for maximum effect.
IN AN INTERVIEW:
Read more on all 3 and the complete CareerRocketeer artcile