Want to know what 80 percent of employers do before they invite you for an interview?
They Google you.
If this surprises you, then this article is exactly what you need to read. In today’s workforce, employers value transparency when recruiting and hiring candidates, so you need to make sure your online presence is clean and honest.
When employers search for you on Google, they don’t do it to intentionally find negative things about you. They simply want to get to know their applicants so they can better select candidates for an interview. This is why you need to take into consideration the top four things employers look for when they Google candidates:
1. A professional headshot
Whenever possible, employers want to know what their applicants look like. Make sure you have a professional photo of you on your online networks and website so employers can see you. This doesn’t have to be a photo taken by a professional, but it should be a photo of you in professional attire with good lighting.
3. The size of your digital footprint
Employers also want to know how you present yourself and interact with others online. Research shows 96 percent of recruiters use LinkedIn to search for candidates. This should be an indicator that you should have a complete LinkedIn profile in addition to the other social networks you use. If you don’t have yourself connected to these online profiles, then you could be missed by employers when they search for job seekers in your field.