By Susan P. Joyce
Seemingly trivial word choices, like using the job title “Administrative Assistant” or “Admin Assistant” on your LinkedIn profile or resume, can be the difference, right now, between being found by an employer or recruiter and being invisible.
Keywords Are Critical to Job Search Success Today
Employers and recruiters use online searches to find qualified job candidates in LinkedIn (and also in Google, Applicant Tracking Systems, job boards, etc.).
Don’t assume that you know the terms that employers are using to find job candidates for their openings. That’s a dangerous thing to do.
For example, if job seekers have several years of experience working with Facebook, Twitter, and Google Plus to promote their employers’ brands. Should they describe themselves on LinkedIn as:
- Social Networking Specialist
- Social Media Specialist
- Social Networks Specialist
The term they use to describe their experience is significant, even though they look the same. If they use the “wrong” term — the term most employers don’t use — they will be found in many fewer searches. So, their visibility will be more limited.
To find qualified candidates, employers and recruiters search using the keywords that are important to the job they are filling. Those keywords are job titles, skills, education, certifications, locations, and much more.
You want to use the most appropriate job title(s) for the job you want, the right terms for the skills you have, even the best way to describe your education, and more. Include in your LinkedIn profile the terms that employers use most often to describe the requirements so that your profile appears in their search results.
How to Discover Your Best Keywords Using Indeed.com’s JobTrends
Job-Hunt sponsor Indeed.com has the largest collection of job postings in the world. To help job seekers understand how employers are describing jobs, Indeed provides an excellent (free!) tool to analyze the keywords in that enormous collection of job postings: JobTrends.
Assume that you hold the Project Management Professional certification, and you’re trying to determine the best keywords for you to use in your LinkedIn profile. Let Indeed’s JobTrends help you figure out the best terms to use.
1. Go to the Indeed.com/jobtrends page.
2. Type the terms you want to compare in the box at the top of the page (see below).
Replace the “HTML5” already in the search box with your terms, separated by commas. In our example, you would probably check: Project Management Professional, PMP certified, certified PMP, and PMP certification.