LinkedIn has become the candidate database of choice for recruiters, Glassdoor has forced HR and recruiting leaders to acknowledge the importance of company reputation via aggregation of anonymous ratings, and Indeed has parlayed the power of jobs SEO/search into a dominant business model.
But the more things change, the more they stay the same. Those market positions/origins converge as each of those recruitment-marketing vendors has sought to monetize their business model.
Translation: LinkedIn, Glassdoor and Indeed all sell job postings as a primary driver of revenue. Some have found that embedding job postings in bundled offerings is the only way to fully monetize the features that made them famous (LinkedIn, Glassdoor), and one has fully redefined what a job posting is by owning candidate search and making you pay for preferred placement to access candidate attention (Indeed).
But each of the business models is reliant on and subject to one important behavioral trend: Candidates aren’t using job boards as a starting point for job search, they’re just typing the name of a company in a web browser (or conducting a search like “jobs in 30328”), and away they go.
That reality built Indeed into the powerhouse it is today. But there’s a new sheriff in town — Google for Jobs.
Google for Jobs can be described as a new search results feature when you use Google for search. The feature is simple: For searches with “clear intent” (e.g., “head of HR jobs in Chicago” or “entry-level jobs in Boise”), Google shows a formatted preview of job listings scraped from various sources under a generic tag, “jobs.”
Google for Jobs currently includes job postings from sources like LinkedIn, CareerBuilder and Glassdoor, but also job postings hosted on a company’s own website — if the bots like the formatting of your careers site.
Google for Jobs doesn’t include listings for Indeed. And that should make you blink as an HR/talent/recruiting leader.