LinkedIn Just Made It a Lot Easier to Get Referred to a New Job

By J.T. O’Donnell
New features let you leverage your network to get to the top of the hiring pile.

If you’ve been in the hunt for a job in the last 5 years, then you’ve likely heard people stress how important networking is to landing your next position. That’s because, “getting your foot in the door,” usually means having an “in” at the company. Studies show 89% of career builders actively networked while seeking a new role. When it comes to finding a job, I tell my clients, “your network is your net worth.” Today, LinkedIn made changes to their platform making that statement even more accurate.

Alumni + Connections = More Chances You Get Noticed

When you check out job descriptions on LinkedIn, they now have the added benefit of showing you:

A) any alumni from your school that work there.

B) any connections from your network that work there.

Why is this valuable? With a click of your mouse, you can review the profiles of these individuals and reach out to them to learn more about the company. If done right, you can even inquire if they can provide some guidance on the best way to stand out when you apply.

Why Should You Bother?  Find out why and read the complete Inc. article

4 Tips When Connecting With A Recruiter On LinkedIn

By Margaret Buj

Whenever I speak at an event about job search, I always recommend creating a list of target companies and then connecting with recruiters directly on LinkedIn.

It can be a great way to get noticed and even hear about opportunities before they become advertised. But only if you do it right.

Almost on a daily basis, I get messages and resumes from candidates who haven’t bothered looking at my LinkedIn profile. If they did, they’d not ask me to help them find a job in the textile or automobile industries or ask me about job opportunities in UAE! These examples are just from this week.

Then there are those who send blank emails to 20 recruiters without doing any research. This is the quickest way for your email to get deleted.

Here are some tips on how to connect with recruiters on LinkedIn:

1. Treat them like any networking contact.

Would you pick up the phone and start calling strangers, expecting them to find you a job before they know anything about you? I hope you wouldn’t, so the same rule applies here.

Try to find a few recruiters in your area of expertise and build some rapport first before you ask for help.

3. Get an introduction or referral to a trusted recruiter from someone in your network.

If possible, try to meet them at a networking or a professional development event, so you can introduce yourself in person.

See all 4 Tips and the complete “The Muse” article

9 Items – The LinkedIn Profile Checklist Every Job Seeker Needs

Don Goodman

Job searching has taken a new direction. It’s not about going to the job boards, finding the job opening you like, and then applying to it. That method will only have you waiting by the phone for a call that’s likely not going to happen. Today’s job seekers need to take a more proactive and interactive approach called job networking – and LinkedIn is a resource to help you do it.

When you’ve created an effective LinkedIn profile, it’ll help you get in front of the right contacts (recruiters, hiring managers, professionals in the field, etc.) who can lead you to the path of the next job opportunity. However, in order for it all to happen you do need a LinkedIn profile that communicates and displays the right information. Take a run through the LinkedIn Profile checklist below:

4) Offer your value statement through the Summary section.

Like the resume, your LinkedIn Profile should have a Summary at the top that highlights what it is that you have to offer and how that translates to value for the potential employer. While pronouns like I, me and my are not advised on the resume, on your LinkedIn profile it needs to take on a more conversational tone, so they are okay.

5) Make your Work Experience keyword-rich.

As you describe and highlight accomplishments on the job under Work Experience, think about relevant keywords to include naturally in your writing. The more keyword-rich your profile is, the more likely it’ll show up in search results.

7) Don’t let your Education give away your age.

Your education, which can include specialized training and certifications received adds value to your qualifications. When listing the information, take caution with dates. It’s not necessary to indicate when you received your degree from college – that can give away you age in some cases. Also don’t include anything that may be too dated. You want to show you hold current skills that are valuable to the profession, not dated skills.

See all 9 items and the complete Careerealism article

For Your Job Search – How to Identify Exactly the Right Keywords for Your LinkedIn Profile

By Susan P. Joyce

Seemingly trivial word choices, like using the job title “Administrative Assistant” or “Admin Assistant” on your LinkedIn profile or resume, can be the difference, right now, between being found by an employer or recruiter and being invisible.

Keywords Are Critical to Job Search Success Today

Employers and recruiters use online searches to find qualified job candidates in LinkedIn (and also in Google, Applicant Tracking Systems, job boards, etc.).

Don’t assume that you know the terms that employers are using to find job candidates for their openings. That’s a dangerous thing to do.

For example, if job seekers have several years of experience working with Facebook, Twitter, and Google Plus to promote their employers’ brands. Should they describe themselves on LinkedIn as:

  • Social Networking Specialist
  • Social Media Specialist
  • Social Networks Specialist

The term they use to describe their experience is significant, even though they look the same. If they use the “wrong” term — the term most employers don’t use — they will be found in many fewer searches. So, their visibility will be more limited.

To find qualified candidates, employers and recruiters search using the keywords that are important to the job they are filling. Those keywords are job titles, skills, education, certifications, locations, and much more.

You want to use the most appropriate job title(s) for the job you want, the right terms for the skills you have, even the best way to describe your education, and more. Include in your LinkedIn profile the terms that employers use most often to describe the requirements so that your profile appears in their search results.

How to Discover Your Best Keywords Using’s JobTrends

Job-Hunt sponsor has the largest collection of job postings in the world. To help job seekers understand how employers are describing jobs, Indeed provides an excellent (free!) tool to analyze the keywords in that enormous collection of job postings: JobTrends.

Assume that you hold the Project Management Professional certification, and you’re trying to determine the best keywords for you to use in your LinkedIn profile. Let Indeed’s JobTrends help you figure out the best terms to use.

1. Go to the page.

2. Type the terms you want to compare in the box at the top of the page (see below).

Indeed JobTrends search box

Replace the “HTML5” already in the search box with your terms, separated by commas. In our example, you would probably check: Project Management Professional, PMP certified, certified PMP, and PMP certification.

3. Click on “Find Trends” after you have typed your keywords into the search box.

See the rest of step 3 and the complete article

How to Connect With Recruiters on LinkedIn

Whether you’re looking for a job or just want to keep your options open, connecting with recruiters on LinkedIn can help maximize your networking opportunities. Here’s how to approach recruiters to improve your chances of landing your dream job, today or down the road.

How to Find Recruiters:

1. Use LinkedIn’s Advanced People Search to find recruiters in your field. In the keywords section, type in your field of interest and “recruiter.” For example, searching for “accounting recruiter” would result in a list of all recruiters who are currently working or have worked in the past with accounting. The next step is to check their profile, so as to be sure they still are in the field you are interested in and to connect with them.

2. Since not all recruiters are interested in networking (which could seem strange, but is still true, especially if they work for niche organizations or have moved on to different roles), another way to approach recruiters more confidently is to search by adding the acronym “LION” in the last name section of the advanced search discussed above. LION stands for LinkedIn Open Networker. This allows you to search for people who’ve expressed an interest in connecting, so chances of them accepting your invite are higher. 

Tips 3-4 and How to Connect with Recruiters

7 Ways Your Resume and LinkedIn Profile Should Differ


At the core of your LinkedIn experience is your profile. As you complete it, you are prompted to include information for all of your educational background as well as companies and positions that you’ve held over the course of your career. Sounds pretty much like a résumé, right? Not so much.
LinkedIn is evolving and if you are a savvy job hunter, you will seize the opportunity to utilize its new features to your advantage.

When looking for a new job, you might be tempted to choose the “easy” way of simply cutting one section of a résumé after another and pasting them in turn into the corresponding spot on your profile. However, doing this demonstrates a failure to understand what social media is all about, and limits the information about yourself that you can convey. Both your résumé and LinkedIn profile speak about you, but they do so in at least seven different ways:

1. Résumés are limited in length to a page or two. Meanwhile, on LinkedIn you can use a personal branding statement that’s up to 2000 characters in your profile summary. Plus there is no overall constraint for the total length of your profile.

2. The etiquette of how you present yourself in these two media sharply differs. Résumés are formal documents – for instance, you would never see the pronoun “I” in a well-written résumé. While you should view LinkedIn as a business site, it is social. Rather than you conveying information to your reader, social media is about two-way communication. It is beneficial to be personable, if not personal, and that includes commonly speaking about yourself in the first person.

3. A well-crafted résumé will be tightly worded, conveying a story in just a very few lines. STAR (Situation, Task, Action, Result) bulleted points, or something close to them, is the expected norm. Although you might include a link to something online, your résumé remains simply a text document.
On LinkedIn, your language should be much less formal, and you can ditch the STAR format.

Demonstrate your accomplishments by including multiple forms of media both in your profile summary and tied to any relevant position you list. Depending on your profession, you might include a PowerPoint financial presentation, a portfolio of your art, pictures of your work product, a PDF eBook, videos or links with an explanation to whatever you wish.

4. Typically you send your résumé out on a targeted basis to recruiters or companies at which you want to be considered. On LinkedIn, your profile is searchable and thereby becomes bait, making you “findable” by anyone seeking to develop a targeted candidate pool of people like you. Positions which you had no idea existed can thereby be brought to your attention. Rather than trying to create a document appropriate for a job, online you can provide a more rounded view of your interests, knowledge and activities.

Ways 5-7 and the complete USNews article