3. Proof of performance
In the not-so-distant past, the only proof a candidate needed was a resume or CV and a list of references “available upon request.” In the interview, very few positions required a portfolio presentation. Today, evidence of excellence comes in many additional forms – including whitepapers, articles, presentations, and blog posts. The good news is that showcasing this proof is quite easy. One great example is a recent enhancement to LinkedIn’s Summary and Experience section. Members can now embed a variety of media that not only make their profile more interesting but also provide proof of expertise and performance.
4. A brand identity system
If you think brand identity systems are just for giant corporations like IBM or Google, it’s time to modernize your mindset. Today, each one of us is a brand, and we have the same need for brand standards. Your brand identity system ties together your resume and cover letter, email signature, LinkedIn profile and online social profiles – making it all look like it is coming from the same person. In much the same way Target uses their red bull’s eye in signage, ads and online banners, you need to develop and consistently use a personal brand identity system. Color is the most important element – so choose a brand color that exudes your personality. Here’s an article that will help you identify the best color for you. Read it, then add your brand color to your resume, cover letters and thank-you notes, email signature, LinkedIn background, personal web site or Blog, and all other visible components.
See all six requirements and the complete Forbes article
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