While blogging as a platform has been around for a while, it wasn’t until relatively recently when job seekers started using this social media tool to help them find their next job.
Since recruiters are already using social media sites like Twitter and LinkedIn to find candidates you can also bet that they are looking through candidate blogs. In other words, if you don’t have one yet you may be missing out on some great job opportunities.
Below you’ll find a list of benefits that explain why you should start a blog to help you expand your job hunt.
You have more than just a resume.Let’s be frank, everyone has a resume. Everyone also probably uses a lot of the same resume advice. However, not everyone can adequately show a recruiter their skills. This is where blogging comes in.
With blogging you have the ability to actually showcase your skills in a way that a resume never could. For example, if you’re a marketing executive you can share some of your favorite strategies and comment on the latest marketing research. If you’re a financial executive you can comment on new laws and policies.
Consequently blogging allows you to present yourself as an expert in your field. In a time when the job market is constantly changing those who are specialized are the ones who have an easier time finding a job.
Furthermore, blogging on topics in your field keeps you on your toes. Maintaining a blog and creating new content is a cost effective way to keep your knowledge and skill set up-to-date.
Please note that this does not mean you forgo using a resume all together. We’re simply suggesting that you compliment your resume with content on a blog that showcases your particular skill set.