The way you present yourself influences how you are seen and, ultimately, your success in business. Social media has made it easy to craft a profile customized to appeal to just about any online audience. For business leaders and professionals, the temptation to present an image of who you would like to be instead of who you are can be overwhelming. However, creating a false impression can backfire when meeting potential clients or business partners face-to-face, as they may feel betrayed to find that you are nothing like your online persona.
As a working professional, it’s in your best interest to ensure that
the image you project of yourself online is an authentic and accurate
representation of who you are in real life. We asked 13 members of Forbes Coaches Council to
offer their best tips to help you confidently project your genuine self
on social media platforms in the most professional way possible.
4. Don't Overthink It
Whether or not you realize it, you already have a brand that attracts
people who are naturally drawn to you and to your perspectives.
Continue to do what you do, in the way that only you can do it, and more
raving fans will be coming your way. Trying to be someone you are not
will feel like being in quicksand, and you will soon be sniffed out as a
fraud. Yikes! - Karan Rhodes, Shockingly Different Leadership
6. Clarify What You Do And Why
Projecting authenticity without purpose falls flat and comes across
as boastful promotion. Be clear about what you do and why you do it.
Your purpose doesn't have to appear great to anyone else. If you want to
entertain, be a truthful and authentic entertainer. If your purpose is
to teach, live your truth and teach your truth. Be consistent, and keep
refining your authentic purpose every day. - Paul Geiger, Public Speaking Advantage
7. Determine Your Most Essential Qualities
You first need to get clear on the qualities that you most want to
project. Make a list of 10 positive, professional adjectives that
authentically describe you. Ask a few trusted work colleagues to pick
their top five that they see in you. Then, whittle those down to your
three most essential. Choose articles, infographics and other resources
to share with your audience that embody your three words. - Loren Margolis, Training & Leadership Success LLC
See all 13 ways and the complete Forbes article