If these clients would tap into the research they’ve done on the companies they're targeting, they could reap plenty of benefits from Twitter in just 10 to 15 minutes, a few days a week, especially because the majority of job seekers aren’t doing anything with Twitter.
1. Stay Focused on Your Job Search and Your Personal BrandDon't start or engage in conversations not related to your job search. No one really needs to know what you had for breakfast or what movie you saw last night.
Keep the majority of your tweets relevant to your personal brand, industry, areas of expertise, and value to your target companies. That doesn’t mean you can’t tweet off-topics and humorous tidbits, when you have extra time.
2. Do a Lot of RetweetingSimply the act of tweeting again a tweet that someone else has tweeted, retweeting (abbreviated as "RT") is one of my favorite ways to use Twitter and one of the best ways to save time there.
Even if you do nothing else on Twitter, posting relevant retweets can be a powerful way to build brand evangelism, a quality Twitter following, and get on the radar and stay top-of-mind with people you want to notice you.
First, gather up a long list of the right people to retweet. Who are these people? Colleagues, industry thought leaders and subject matter experts, top-level executives (or hiring decision makers) at your target companies, and executive recruiters in your niche, to name a few.
Search for them on Twitter, follow them, and start retweeting them. It’s as easy as that!
It’s critical to include in your retweet the @username of the person who originated the tweet, because they’ll see the retweet on their "Notifications" page. Chances are you’ll get noticed, if enough of your retweets show up there for each person you’re retweeting. If a good retweet doesn’t mention the original author, take the time to track them down and include their @username.