It’s a delicate dance. You want to talk about your past and present accomplishments. But say too much, and you may come across as bragging. Don’t say anything at all, and no one knows about the great work you’ve done. So how do you successfully market yourself in a job search?
How to Market Yourself for a Job: 6 Tips
2. Build Your Brand
Once you’ve got your elevator pitch, it’s time for you to build your personal brand. If the idea of “branding” yourself doesn’t appeal to you, we get it. Branding yourself can seem like you’re bragging.
However, creating a personal brand for your job search isn’t bragging as much as it is marketing yourself for a job in an appropriately professional manner. Think of it as an extension of your elevator pitch. You’re letting employers know who you are professionally, what you bring to the table, and, most importantly, why they should hire you.
The difference, though, is that with your personal brand, you can go deeper than an elevator pitch. For example, if part of your personal branding includes a website with a portfolio, in addition to showcasing your work samples, you can also showcase who you are as an employee and an individual.
Take advantage of the “about” section to explain your professional self to potential employers. This shouldn’t be as long as a novel, but it doesn’t have to be (and shouldn’t be) as short as an elevator pitch. Talk about what motivates you or why you got into the career field.
Creating a personal brand takes time and effort, but it can be well worth it for your job search.
3. Promote Your Network
Everyone has probably heard the phrase, “It’s not what you know, it’s who you know.” And while what you know does play a significant role in landing a job, it’s hard to deny that building a strong network can also be an essential element of a job search and career success.
There’s plenty of advice for helping you start, grow, and enhance your network. But it’s important to remember that while your network is there for you, in some respects, your network isn’t about you.
A crucial yet often overlooked part of networking is what can you bring to others in your network? What is your value to the other members of your network? How do you help them.
Helping other people in your network can go a long way toward spreading goodwill throughout and makes it more likely people will want to help you when you need it most. Even during your job search, make sure you’re balancing the types of communications you have with your network.