That place is increasingly on social media sites including Twitter, Facebook and LinkedIn. Having a personal website can also help as well, Aylward said.
"Things will never go back to the way they were," she said. "The world is an online community now, and the future of your employment status is highly dependent on your ability to adapt."
Aylward offered these tips to those looking to build your online job hunting brand.
- "Streamline your strengths with specific examples," Aylward said. "It’s not the interviewer’s job to figure out what your strengths might be; it’s the candidate’s job. The days of clever cover letters opening doors are gone. Those resumes and online profiles better be stronger than ever and packed with data and specific accomplishments."
- "Don’t waste time with external executive recruiters. They don’t find jobs for people," she said. "You need to get in front of the internal corporate recruiters who are searching for you online. So help them do their job by researching companies online yourself, as well as locating jobs yourself, introducing yourself to a prospective employer and conversing directly with hiring managers — online."
- "Remember, it’s all about them, not you," warned Aylward. "Get out of the mindset that matching yourself for a job or interviewing for a job is about you. It’s all about what you can do for them. That means defining your strengths and determining specific areas where you can solve their business problems. And be prepared to demonstrate that you have kept up with technology, industry changes and how the economy has affected them."
- "Employers think that if you can't sell yourself, you can't sell their product. If you can't market yourself, you can't market their company," explained Aylward.
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