Many job seekers want to keep their private lives private. But what if you could improve your chances of being the selected candidate by using social media? Companies are checking you out online, so why not use these tools to enhance your qualifications?
Where Employers Look
In 2020, Jobvite Recruiter Nation reported that these are the most used social media channels for recruiting:
- 72% use LinkedIn
- 60% use Facebook
- 38% use Twitter
- 37% use Instagram
- 36% use Glassdoor
- 27% use Youtube
And according to research by CareerBuilder 2018
- 70% of employers use social networks to evaluate candidates
- 66% use search engines to search for candidates
What Are Employers Looking For?
So what exactly are employers looking for when they check you out on social media?
- 58% are looking for information on social media that supports your qualifications for the job
- 50% want to see your professional online persona
- 34% are looking to see what other people have said about you online
- 22% readily admit they are looking for a reason NOT to hire you
Deleting Your Social Media Profiles Won’t Help
If you are thinking about deleting all your social networking profiles or locking them down so no information is viewable, that’s a big mistake. Employers expect to see something. If they don’t find you online that is one more reason to reject a candidate according to 47% of employers.
10 Ways To Use Social Media To Help Your Job Search
If you’ve been avoiding social media during your job search, here are 10 reasons that may convince you to build a positive, professional online presence to help you stand apart from the average candidate. (based on the CareerBuilder study)
1. Your Personality Fits
Hiring managers and human resource professionals say that reviewing the candidates’ social media content provided a good sense of whether the candidate would be a fit within the company.
How often have you thought: ‘If only I could get in front of someone and prove I am a good fit”?
With social media, you can inject your style in status updates and even your LinkedIn About section. Sure, your skills and experience qualify you for jobs, but your personality is one more way to seal the deal.
2. You Are Who You Say You Are
When employers see how your background information supports your qualifications for the job, you look like the real deal. Employers liked the idea of being able to validate a candidate’s experience by checking them out on social media.
Make sure your LinkedIn and other social network profiles are consistent and closely match your resume.
7. You’ve Received Awards and Accolades
In your cover letter or resume, you may have said you were a top performer or gained recognition for your stellar accomplishments. Proof of awards or accolades online works in your favor.
So snap a photo or grab a screen shot to capture your success. Then share it for all to see, and embed it in your LinkedIn profile.