Today we’ll examine knocking on companies’ doors by using approach letters.
The other day during a résumé critique one of my customers told me how he had been networking. Something was in the works with a company as a result of him being proactive and knocking on the company’s door. Not literally; although, that’s a viable option. He had sent an approach letter to one of the directors at the company asking for an informational meeting, which then lead to further consideration.
Of course a phone call might have been quicker for my customer than sending a letter, but he felt sending an approach letter was right for him. (By the way, using LinkedIn’s Search Companies feature is a great way to find people at companies.)
For you jobseekers who lean more toward introversion, an approach letter may also feel more comfortable than calling a director, VP, or an individual contributor. There’s more to an approach letter, though, than simply sending an e-mail telling the person that you’d like to get together with her to meet for a short meeting.
With the approach letter, first you’ll research the company so you can write intelligently about why you’d like to meet. You’ll write highly of the company, selling the company to the recipient of your letter. This will show your enthusiasm. It will also show you took the time to visit the company’s website, read articles in the newspaper, and used other methods to research the company. This is the first step you’ll take to impress the recipient.
Next you’ll throw in some kudos about yourself. What makes it worth her while to meet with you? You gained some valuable skills when you worked at the medical device company in their marketing department. You’ll write about the accomplishments you had, like authoring press releases that drew the attention of many of the media, spearheading a direct mail campaign that garnered new business beyond what the company had achieved.
More advice and the rest of the Things Career Related article