Some pundit wrote that it takes seven conversations to solidify a networking connection. Though this number sounds arbitrary, the point is that one conversation with a person you tried hard to meet with will do no good, unless you take control of the new relationship and reach out as many times as it takes to get that person to join your network.
Why does it matter? Like any healthy relationship, you can be of mutual assistance to each other. During the course of your conversation, the public relations specialist indicated that there are no positions immediately available in the company; however:
- He knows other people in the industry and can provide contact information;
- The company is growing and there could be possibilities in the near future; or
- The company is currently looking to fill a marketing communications writer position, but management needs to look internally before advertising.
Initiate contact. The day after meeting someone and taking their business card, call her. The longer you wait, the less likely you’ll make the call or send an e-mail, which is Liz’s preferred method of initiating contact.
Jog their memory. I always think it’s great to mention something personal you discussed at a meeting the day beforehand. “It was great meeting you last night at the alumni mixer,” you write. “I’m the person who’s considering pursuing business management. By the way, I hope your daughter has a great game this weekend.”
Connect the dots. After the initial greeting you’ll get down to business. “I was impressed with your description of ABC Company’s corporate culture and standing in the marketplace. It sounds like a great place where I could help the company in the accounting department. I would like to talk more about interning there after I graduate with my MBA.”
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