by Jacqui Barrett-Poindexter,
It may seem obvious. You were invited to an interview with the hiring manager or recruiter. They beckoned you because they like your resume and believe you are qualified for the job. At this point, it’s all about the dialogue, and you are a fantastic interviewer, so what else do you need but yourself and your confidence – right?
Wrong. Sometimes less is not more. And, interviews offer an opportunity to strategically slide in a value-add here and there, depending upon the course the conversation takes.
Following are five ideas of value-add items to bring to the interview to help enhance your personal marketing message, compelling your interview forward:
1. Tweaked Resume: Even if you recently updated your resume, assess if a tweaked headline or modified achievement would more perfectly align your message with this specific interview.
Then, print off five to 10 copies of your resume from a quality printer using good, 24 lb. paper. Use a neutral, earthy tone: off-white, tan, light brown, gray or something similar. Show attention to detail, ensuring the watermark prints in an upright position. With a stack of freshly printed resumes in hand, you are equipped to distribute them to additional hiring decision makers who may unexpectedly arrive, empty-handed, at your meeting.
2. Toot-Your-Own-Horn Book: If you are in sales, this is an especially valuable tool. However, brag books needn’t be limited to sales-oriented interviews. Consider what visual representations of your value you could provide. Buy about a dozen 3-hole-punched sheet protectors in which to display your horn-tooting items. Examples include a thank-you note, a printout of a sales graph, an email from a happy client and a project milestone chart showcasing results of a mammoth project. What this book may consist of is only limited by your imagination and creativity. Think colorful and glimpse-able.
3. Testimonials Page. While you may not be ready to hand off contact information of your valuable references during the initial interview, you could create a ‘testimonials’ page with a list of three to five key people (names only, without phone numbers and email addresses), who are wowed by the value you provide.
Diversify the references to include a client, a vendor, a senior executive, a colleague, a direct report and so forth. Then, organize the page to include three columns: 1. Name of person and their company affiliation; 2. Your relationship to that person; e.g., you and s/he collaborated on a specific project; you provided sales consultation to that person; or, you trained them in their new role, for example; and, 3. What they have said in the past about you or would say if approached today about your contribution to individual or team goals in relationship to saving time, trimming costs or adding to profits.
Things 4,5, and the complete article