Last week Brian Tietje, Sales Manager for LinkedIn, delivered an excellent presentation on LinkedIn to members of the Human Resources Association of New York networking group. Here are my top ten takeaways for job seekers.
- Create a keyword driven summary. Forget about the summaries that describe you as passionate, a great communicator, and a team player. LinkedIn is all about searchability and recruiters and hiring managers don’t search on those cliched phrases, Instead, focus on the relevant keywords for your industry and job function and be sure to really build out the specialties section. Like resumes, no recruiter is really reading your LinkedIn profile. They are performing multiple sophisticated keyword searches looking for a match. Make every word count.
- Moniter your profile views. Check the jobs tab regularly to see how many people have viewed your profile. If the number is exceptionally low, perhaps you need to tweak your profile to improve your searchability.
- Don’t ignore the events listings. Many hiring authorities search for top talent on LinkedIn by looking in the events section. They scour the list of events on LinkedIn to see who is attending certain industry events and often make connections directly through the events section rather than the user profile section.
- Spend time in the answers section. Again, hiring managers are looking for the trend setters and industry leaders. Often these people are participating in the answers section of LinkedIn, providing leadership and guidance, building credibility, and demonstrating authority.
- Include a picture. People want to see who they are doing business with. The picture starts solidifying the trust. The picture is part of your personal brand. Get over your insecurities about having the picture up on LinkedIn. It is here to stay and it is an important component in the relationship building process.