Wednesday, August 17, 2011

Don’t Send Me (or Anyone Else) Your Resume!

by Susan P. Joyce

“Spray and pray” resume distribution (sending it to every email address you can find or posting it in every job board you can find) is a waste of time, and makes you look desperate and dumb.  Don’t do it yourself, and don’t hire a resume distribution “service” to do it for you.  

Not only do you look desperate, spray-and-pray may send your resume into the wrong hands, for example, to:
  • Your current boss, if you are employed, or someone else you work with, which can result in loss of the job you have.

  • Someone who will use your information for their own purposes completely unrelated to job search – selling your contact information to mass marketers, for example.  Need more spam, junk phone calls, or junk mail?

  • Someone intent on identity theft or other nasty action.

Don’t send your resume to anyone without a good reason, a “connection” of some kind to the person receiving the resume, an approach customized to the person and organization, and a plan for following up appropriately.
Do NOT send your resume, unless:
  • You are responding to a job posting you have found – be sure to specify the job title, the posting number (or other identifier used by the employer), and where and when you found it.

  • You have done some research on the person and the organization, and you think it could be a good place for you to work.

  • You know the person, have met them, or have been introduced in some less concrete way (email, LinkedIn, Twitter, etc.).

  • You have done the research to  know – or to strongly suspect – that they have a need for someone to do what you could do for them.  Don’t be rude about it – NO “You guys  are very bad at…!”

  • You customize your approach, based on research you have done, so that you address people correctly and demonstrate your sincere interest in them.  “Hi [fill in name]” is not effective without the name filled in!  You can use a template, but be sure to use it very carefully!

The Research
Once you have identified a target job or target employer, leverage LinkedIn to find out:
  • Who does the job probably report to?
    • Who is their boss? 

    • Who else is at that level

  • Who recruits for the organization? 

  • Who else works at the organization? 

Track down people who work there now and who worked there in the past.  The people working there now know the organization, names, titles, and locations, and have easier access to those people than anyone else.
The people who worked there in the past know the organization (or how it was at the point of their departure), and they might know and share: the names, titles, and organizational structure plus why it is or is not, a good place to work, who to work for and who NOT to work for, which group(s) are growing and which group(s) are dying, etc.
How do you find those people on LinkedIn?
  • Do a ”Company” search for the target organization, and LinkedIn will show you who in your network worked there or currently works there.

  • Do an “Advanced search” for People, type the job title into the “Title” field on the form, choose “Current or past” from the drop down.  LinkedIn will show you who in your network who currently has, or who had, that job title.  If you only want people who currently hold the title, choose “Current” from the drop-down.

Your LinkedIn network is too small?  It’s easy to enlarge by joining serveral LinkedIn Groups – you can join up to 50 of them.
You can also have Google search ALL of LinkedIn for you, not just your connections.  The query should look like this:
“marketing manager” +Verizon +Philadelphia – OR
“marketing manager” +philadelphia – OR
“[job title you want]” +[employer you want] +[location you want]
See Google-ize Your Job Search for more tips.

Do’s  - See the Do's and read the complete article

1 comment:

  1. Nice Article Tim, great use of boolean techniques.
    Love the spray and pray stigma, as a recruiter I receive at least ten of these a day.

    My experience has taught me that the candidates behind these mass e-mail campaigns aren't the easiest to work with; the initial tele-screen becomes a well rehearsed script, like one of these telemarketers making their 4.55pm sales call: you can hear them talking but you know their already one foot out the door.
    There is no engagement or personality and in this dot com era, people really need to capitalise quicker on these small windows they've got.
    Keep up the good work and eagerly awaiting your next post.