Monday, January 6, 2014

4 Job Search Starter Strategies for The New Year

By Lea McLeod

So often I get a call from prospective job search clients. They usually tell me that they are applying to jobs but not hearing anything back. To me, that’s a sign that they probably don’t have a good job search strategy in place.

If you look at the numbers, you’ll know why. According to research by, there were 3.6 million job openings at the end of 2012. But only about 20% of those available jobs were actually posted somewhere. 

So if your strategy is “apply to jobs” you have 2 problems:

  1. You are missing 80% of the potential market and,
  2. You are bottom feeding with everyone else whose job search activity is limited to “applying for jobs” that are posted.

What you NEED is a more comprehensive strategy, and one that will position you to compete both in a difficult job market, and, one wherein the vast majority of job finding is dependent on the relationships you build. 

Here are 4 strategies that will get you started. 

  1. Set your goal.
  2. Develop your self-marketing profile. 
  3. Target companies and organizations you’d like to work for. 
  4. Begin reaching out to your network. 

Read the full article to see how to implement each of the 4 strategies.

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