By Arnie Fertig
At the core of your LinkedIn experience is your profile. As you complete it, you are prompted to include information for all of your educational background as well as companies and positions that you've held over the course of your career. Sounds pretty much like a résumé, right? Not so much.
LinkedIn is evolving and if you are a savvy job hunter, you will seize the opportunity to utilize its new features to your advantage.
When looking for a new job, you might be tempted to choose the "easy" way of simply cutting one section of a résumé after another and pasting them in turn into the corresponding spot on your profile. However, doing this demonstrates a failure to understand what social media is all about, and limits the information about yourself that you can convey. Both your résumé and LinkedIn profile speak about you, but they do so in at least seven different ways:
1. Résumés are limited in length to a page or two. Meanwhile, on LinkedIn you can use a personal branding statement that’s up to 2000 characters in your profile summary. Plus there is no overall constraint for the total length of your profile.
2. The etiquette of how you present yourself in these two media sharply differs. Résumés are formal documents – for instance, you would never see the pronoun "I" in a well-written résumé. While you should view LinkedIn as a business site, it is social. Rather than you conveying information to your reader, social media is about two-way communication. It is beneficial to be personable, if not personal, and that includes commonly speaking about yourself in the first person.
3. A well-crafted résumé will be tightly worded, conveying a story in just a very few lines. STAR (Situation, Task, Action, Result) bulleted points, or something close to them, is the expected norm. Although you might include a link to something online, your résumé remains simply a text document.
On LinkedIn, your language should be much less formal, and you can ditch the STAR format.
Demonstrate your accomplishments by including multiple forms of media both in your profile summary and tied to any relevant position you list. Depending on your profession, you might include a PowerPoint financial presentation, a portfolio of your art, pictures of your work product, a PDF eBook, videos or links with an explanation to whatever you wish.
4. Typically you send your résumé out on a targeted basis to recruiters or companies at which you want to be considered. On LinkedIn, your profile is searchable and thereby becomes bait, making you "findable" by anyone seeking to develop a targeted candidate pool of people like you. Positions which you had no idea existed can thereby be brought to your attention. Rather than trying to create a document appropriate for a job, online you can provide a more rounded view of your interests, knowledge and activities.
Ways 5-7 and the complete USNews article