To get a really juicy job offer on merit today you need to have a unique strategy that puts you in front of the decision makers and makes them desire to bring you on board. For some types of positions such as corporation communications, PR and marketing, customer relations management, Human resources, operations and strategy etc blogging when done right can be part of a winning strategy to land a well paid mid to top level job.
While it is well documented all over the web that there are various uses and aims of blogging (of which the chief ones are money making, self expression etc) it is often overlooked as a veritable tool for securing a job. Depending on how ambitious your job search is becoming an avid blogger in the specialisation or job niche of your interest can lead to getting really good job offers.
However landing a job with the help of blogging is never an easy task and definitely not for the faint hearted. It is a strategy for anyone who’s ambitious enough and wants to get the kind of job offers that are not seen or advertised everyday.
Before we look at how to use blogging as a stepping stone to securing a juicy job we will look at how blogging makes you a better and more prepared career individual.
Blogging Requires Discipline
Anyone who has tried blogging on a regular basis knows that blogging is not something you do whe you feel like. To grow a blog audience you need to regulalry put up quality, useful information. Most blogs take 6 months to 1 year to gain some sort of traction and often requires that the blogger keep at it. This is a trait most employers will be looking for and which you can project to your advantage.
You Acquire Research Skills
Depending on the niche you blog on you may always be required to dig around for relevant information to compose your posts. As a blogger you learn the value of research and acquire the skill of scoruing the web for information you need as well gaining the ability to seperate useful information and useless garbage. The research skills come in handy in the job you may be offered.
Blogging Teaches You to Outline Your Thoughts Clearly
Your ability to communicate effectivley will be greatly enhanced if you are a committed blogger. The drafting of posts and constant attempts to write in a way your audience will understand will equip you with increased communication skills that are required for most positions.
How Blogging Can Become a Powerful Job Search ToolTo use a blog effectively in your job search here are some steps to follow;
1. Have an Idea of the Sort of Job You Want
Your blogging should be shaped by the kind of career you are in or want to pursue. When you determine the kind of job you are seeking the tone and niche of your blog will then be focused on presenting you as a smart and intuitive individual in that field. You can then narrow your conversations to the particular niche and put up well researched and thought out insights targeting the players in that niche. For instance if your aim is to seek a good career position in human resources in a reputable company your blog should then focus on projecting you as someone knowledgeable and informed on Human Resources.
2. Set Up Your Blog and a Blogging Schedule
There are many tutorials and articles out there on how to set up a simple wordpress blog and even get a domain name for yourself to project professionalism so this article obviously cannot dwell on them. You can approach someone who knows how to setup a nice, neat blog for you (it should be nothing too fancy). When you have your blog niche figured and the blog set up you will need a blogging schedule to keep yourself on track and make sure you are able to put up useful content regularly.
Depending on how much free time you have (you could be on a job already but looking for something higher) you can determine how much time you can or will give to blogging on a daily or weekly basis.
Your blogging time will be divided into developing blog topics, researching on topics and doing the actual writing and publishing. If you set a daily or weekly number of posts you should try and maintain it though you shouldn’t sacrifice quality for quantity. If you use wordpress you can actually save drafts of half written posts to work on them later and schedule your finished posts so they can go live even when your are not able to publish by yourself.
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